15 Mistakes in E-Commerce Design & How to Avoid Them
Smashing Magazine by Cameron Chapman
Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database.
There are tons of mistakes that online retailers make every day, all of them avoidable with a little careful planning. And even if you’re already committing some of these mistakes, most of them are easy enough to fix. Avoiding them will greatly improve the experience of your customers.
Below are 15 of the most common mistakes that e-commerce sites make, as well as advice on how to avoid or fix them. Take the advice under consideration before embarking on a new e-commerce project or when thinking over your current ecommerce site, and make efforts to follow the recommendations outlined here.
1. A lack of detailed product information
When you’re shopping in a brick-and-mortar store, you have the advantage of being able to pick up an item, feel it, look at it from every angle, and read any information on the packaging or labels. Shopping online removes that interaction. Ecommerce sites need to do the best they can to improve upon the in-store shopping experience.
How often have we gone to an online store and found their descriptions to be completely lacking? And if a customer is left wondering about the specifics of a product, they’re more likely to go look for the information elsewhere. And unless your site’s price is significantly lower than your competitors’, they’ll likely just buy from the other site.
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